18 August 2025 Today, social media is not just about posting photos or updates—whether you are a small local shop, a freelancer, or a growing brand, social media can help you reach more people, build trust, and increase your sales without spending lakhs on traditional advertising.
Most people search for products and services online before making a purchase. If your business does not appear on platforms like Facebook, Instagram, or LinkedIn, customers may never even know you exist.
A single viral post, reel, or tweet can put your business in front of thousands of people instantly. This is why business owners often search:
“How to increase brand awareness online?”
“How can I promote my business on Instagram or Facebook?”
The answer always points back to social media.
Customers today expect businesses to be accessible. If they have a question, they want to message you directly on WhatsApp, Instagram, or Facebook instead of calling customer care.
By replying to comments, answering DMs, or sharing updates, you build trust and loyalty. Customers feel like they know your brand personally, and this connection makes them more likely to buy from you again.
Many business owners wonder:
“Can I really get customers from social media?”
Yes, you can. Platforms like Facebook Ads, Instagram Shops, and LinkedIn Ads allow you to target people who are most likely to buy from you. For example, a restaurant can run ads to people within 5 km of their location, or an eCommerce store can target people interested in shopping online.
Social media is not just about likes and shares anymore—it’s a direct sales channel.
Traditional marketing like newspaper ads, hoardings, or TV commercials costs a lot of money and often doesn’t reach the right audience. Social media, on the other hand, allows you to:
Start with a small budget
Target only the people you want (age, location, interests)
Track results in real time.
This is why small business owners often search:
“What is the cheapest way to advertise my business?”
“How to promote business on Facebook without spending much?”
And the answer is social media marketing.
If your competitors are active on social media and you are not, you’re already losing customers to them. People trust businesses they can see online. If someone searches your business name and finds no social media presence, they may assume your business is outdated or inactive.
On the other hand, even a few regular posts and customer reviews can give your business credibility.
Another question business owners often ask:
“How do I get my website on Google search?”
Social media is one of the answers. When you share content on different platforms and people engage with it, it drives traffic to your website. More traffic = better ranking on Google.
This is why businesses that are active on social media usually show up faster on search engines.
At Elexa Technologies, we help businesses grow through smart social media strategies, creative design, and data-driven marketing. If you want your business to be seen, trusted, and successful online, now is the time to take social media seriously.
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